AXE Helix
Client: Lo Salvaje Studio
This piece consists of a classic riff, evoking the sex appeal Axe advertises with a wah-wah effect expressing attraction and flirt with sound. In addition to this sound concept, a contribution of noise from turbines, radials, fans, and windmills, were sampled in order to provide the product with an original sound.
The idea behind the music was to give the illusion that the product was the cause to these feelings.