Audio logo LIBREE

Client : Efti

Freedom attached to rules and creativity through boundaries are Efti´s milestone moral for their students.

This sounded to my like sports: A limited space with their own rules where all movements are possible.

The sound of the audio logo are based on sport samples pulled together in order to transmit the rhythm of those movements happening in a couple of seconds. Short billiard, basket, tennis and ping-pong imitates camera and gear clics that could be captured on a film shooting as a result of having understood the rules to pass to action.